Scrunch AI
Updated 2026-11-12Scrunch AI is an AEO/GEO platform for measuring AI visibility and serving content to agents, with customers including Lenovo and RunPod; it raised $19M before Sitecore acquired it and recently introduced Site Diagnostics, Keyword Volume Estimator, and a reorganized Agent Experience Platform.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Scrunch combines AI-answer monitoring with page diagnostics, content optimization, and agent traffic measurement. Its product line spans Signals, Site Diagnostics, Optimizer, and Agent Traffic Monitoring, with a read-write MCP interface for querying data and initiating work.
Its distinguishing feature is content delivery. The original Agent Experience Platform integrates at the CDN layer to serve structured, machine-readable versions of pages to AI crawlers. Site Diagnostics extends the approach to teams without that integration, ranking technical, structural, and content fixes by predicted impact on retrieval and citation.
Scrunch frames AEO/GEO as an agent experience problem that extends beyond visibility reporting. Sitecore acquired the company in June 2026, and Scrunch has continued releasing products under its own brand.
Best for
Brand and agency teams that want AI visibility measurement connected to page remediation, content optimization, and infrastructure for serving AI agents.
Pricing & trial
The May 2026 rate card lists Core at $250 per month and Enterprise at custom pricing, with a seven-day free trial. Pricing.
Agent Experience
How you build on this platform (or wire it into your own agents):
Scrunch offers a documented API and a read-write MCP server that lets agents query visibility data, create brands, track prompts and competitors, and trigger audits and content-optimization workflows; the May 2026 MCP launch stated availability across all plans.
Reference customers
Lenovo, BairesDev, Crunchbase, Fictiv, Penn State, RunPod.
Case studies & customer stories
- RunPod reported roughly 40 new customers per day from ChatGPT and a fourfold increase in monthly new paying customers. source
Recent moves
- 2026-10-28A Mid-Market Account Executive posting was active when reviewed. source
- 2026-08-19Launched Site Diagnostics to score pages for AI retrievability and citability and rank recommended fixes by predicted impact. source
- 2026-08-13Published a study finding that direct AI referrals accounted for 1.1% of observed news visits following AI conversations. source
- 2026-07-28Launched Keyword Volume Estimator in beta across all plans, adding AI search-demand estimates, commercial-intent scores, topic themes, and 20-week trends. source
- 2026-07-08Reorganized its Agent Experience Platform around Signals, Site Diagnostics, and Optimizer, with Optimizer integrated into Knowledge Studio. source
- 2026-06-03Sitecore acquired Scrunch and incorporated its Agent Experience Platform into SitecoreAI's content products, with terms undisclosed. source
Company, Financials & Funding History
Founded in 2023 by Chris Andrew and Robert MacCloy, previously CPO and CTO at Hearsay Systems, respectively. Scrunch moved from AI-search monitoring into content delivery for agents before Sitecore acquired it in June 2026.
| Date | Round | Amount |
|---|---|---|
| 2025-07 | Series A | $15M (Decibel), with Mayfield and Homebrew; $19M total raised |
| 2024-11 | Seed | $4M (Mayfield) |
Analyst placement
Named a High Performer in G2's inaugural AEO Grid for Winter 2026. Source