Clay

The Solution & Approach

Clay combines data enrichment, research agents and workflow orchestration. Audiences holds continuously refreshed records; Workflows connects triggers, conditional logic and agents. Its AEO relevance comes from using those building blocks for custom processes, documented in its own SEO and AEO playbook. The supplied research establishes an internal use case, with no quantified AEO customer outcome.

Clay describes itself as “the infrastructure GTM engineers build on.” Its API, CLI and Agent Plugin let teams build and operate workflows from coding agents, while MCP exposes approved workflows to reps inside chat. Training programs and a Skills Marketplace support the GTM engineer role around the product. The October preview extends that positioning toward a self-learning revenue system, with the agent-first build experience in early access, Workflows in beta and the Inbound SDR Agent on a pre-beta waitlist.

Best for

GTM engineering and marketing operations teams with the capacity to build and maintain custom AEO research workflows alongside broader enrichment and revenue processes.

Pricing & trial

Usage-based plans separate Actions from Data Credits: Free includes 500 Actions and 100 Data Credits monthly with no card required, Launch starts at $167/month, Growth at $446/month and Enterprise is custom; annual billing saves 10%. Pricing.

Agent Experience

How you build on this platform (or wire it into your own agents):

Clay offers a substantial foundation for agent-driven builds through its documented API, MCP, CLI and Agent Plugin for Claude Code, Codex and Cursor, including workflow creation, enrichment and execution.

Reference customers

OpenAI, Anthropic, Google, Stripe, Canva, Notion, Figma, Uber, HubSpot, Intercom, Ramp, Cursor, Amplitude, Rippling, ElevenLabs, Visa, Siemens, UPS, Slack, Pendo, Verkada, depthfirst, Northbeam.

Case studies & customer stories

• Clay documents its own SEO and AEO workflows. source
• Pendo identified approximately 13,000 top-fit accounts in two days, according to Clay's customer story. source
• depthfirst cut Google Ads cost per lead by 40%, according to Clay. source
• Anthropic uses Clay to enrich and score every inbound lead, according to Clay's account of Eleanor Dorfman's SaaStr remarks. source

Recent moves

• 2026-11-03Clay reported 6.4x fewer input tokens and 2.6x faster answers in a vendor-run pre-call comparison of prepared account context against direct retrieval from connected systems. source
• 2026-10-30Clay partner Josh Whitfield described expanding a contact list with Clay and connecting it to ongoing outbound work through Claude, without reporting a revenue outcome. source
• 2026-10-27Gamma announced a Clay integration that brings Clay data into personalized decks and account plans. source
• 2026-10-27Clay documented a workflow that detects customer champions moving to noncustomers, drafts outreach, enrolls records in Gong Engage and records context in Salesforce for rep review. source
• 2026-10-27Clay introduced auto-mode as the default for new Claygent columns and workflow nodes, reporting 47% lower production cost than always selecting its most capable model in its own evaluation. source

Company, Financials & Funding History

Kareem Amin and Nicolae Rusan founded Clay in New York in 2017; Varun Anand joined as co-founder in 2021. The company began with programmable spreadsheets, focused on GTM data enrichment in 2022 and subsequently expanded into agents and workflow orchestration.