Bluefish AI
Updated 2026-11-12Bluefish AI is an enterprise AEO platform focused on brand visibility, factual accuracy, and campaign execution, with customers including American Express and Adidas, $68M raised, and recent releases spanning Paid Media Briefs, Agentic Campaigns, and AI Accuracy.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Bluefish measures how AI channels describe enterprise brands and provides tools to influence and verify those answers. Its brand-protection angle is concrete: AI Accuracy checks factual claims, traces discrepancies to individual responses, and scores their severity. Brand Vault maintains first-party content as a reference for AI systems.
Its measurement framework distinguishes citation frequency from influence. Impact Score measures alignment between a cited source and an AI response; Influence Rank aggregates that impact across responses. Agentic Campaigns extends the platform into content-gap diagnosis and AEO tactic generation, while Paid Media Briefs adds targeting, creative, and landing-page guidance for Google and ChatGPT.
Bluefish argues that fixed prompt lists obscure differences between audiences. Its methodology uses controlled synthetic prompts informed by AI behavioral data, Google Search demand validation, and brand input. The company positions audience-specific measurement as a better basis for tracking AI visibility over time.
Best for
Enterprise brand and marketing teams that need audience-specific AI visibility measurement, factual-claim verification, and coordinated AEO campaigns.
Pricing & trial
Sales-led; pricing is not public, and free-trial availability is not documented.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | No | — |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
Bluefish offers agentic marketing workflows, but no public API, MCP, developer documentation, or llms.txt is documented, limiting assessment of its suitability for building external agents.
Reference customers
Adidas, American Express, Hearst, LVMH, Ulta Beauty, Tishman Speyer.
Recent moves
- 2026-10-28A Sales Development Representative listing was observed on this date; the observation does not establish when the role opened. source
- 2026-10-27Launched Paid Media Briefs in the AI Optimization Suite, providing targeting, creative, and landing-page guidance for Google and ChatGPT. source
- 2026-10-24Public job listings observed on this date included a Chief Revenue Officer role covering new business, customer success, growth, and agency partnerships. source
- 2026-09-17Partnered with Bazaarvoice to connect AEO insights with customer review campaigns. source
- 2026-08-07Published audience-segmented research showing Costco appearing in 84% of AI responses for Suburban Family Shoppers versus 7% for Trend-Driven Shoppers. source
- 2026-08-05Published its argument that keyword optimization does not improve AI visibility, advocating measurement across tens of thousands of prompts and custom audience segments. source
Company, Financials & Funding History
Founded in 2024 and headquartered in New York, Bluefish was started by Alex Sherman (CEO, PromoteIQ co-founder), Andrei Dunca (CTO, LiveRail co-founder), and Jing Feng (COO, formerly PromoteIQ and LiveRail). By its April 2026 Series B, the company reported $68M in total funding and usage by roughly 10% of the Fortune 500 across more than 12 verticals.
| Date | Round | Amount |
|---|---|---|
| 2026-04 | Series B | $43M (Threshold Ventures and NEA co-led), bringing reported total funding to $68M |
| 2025-08 | Series A | $20M (NEA led), bringing reported total funding to $24M |
| 2024-05 | Pre-seed | $3.5M reported; investors included Crane Venture Partners, Bloomberg Beta, Laconia, and Swift Ventures; investor announcements did not disclose the amount |
Analyst placement
CB Insights named Bluefish a Category Leader in AEO/GEO in its October 2025 market analysis, which assessed private-company momentum using its Mosaic framework. CB Insights analysis.