VectorA representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement.
For B2B marketers doing account-based marketing, Vector is an AI-native platform that identifies the named person behind a site visit or ad click, then automates targeted ad campaigns to that individual instead of an anonymous segment.
Presence & Market Position
#26 of 146
Traditional SaaS Going Headless
▼ 51 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Vector is expanding its position from visitor identification and contact-level advertising into an ABM platform that connects buyer signals, account scoring and activation. Its recent launches add buying-committee enrichment and coordinated actions for different people within an account. Practitioner conversation still centers on identifying website visitors, capturing first-party intent and routing enriched contacts into sales workflows. Vector regularly appears alongside other signal providers in GTM stack comparisons. Its marketing also draws attention for brand and creative execution, while its own product narrative now covers account prioritization and buying-group engagement.
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Business Profile
Vector was founded in 2022 in Boston by CEO Joshua Perk and COO Nick Masters. The company has raised $18M, including a $10M Series A led by SignalFire and HubSpot Ventures in May 2026, and runs independently with roughly 35 employees. It has moved from a narrower visitor-identification tool toward a full ABM platform, rebuilding its product around contact-level signals and account scoring and relaunching it at UNBOUND in September 2026. Named customers include Common Room, UserGems, Sendoso, and Klue. The HubSpot Ventures placement points to a CRM-adjacent distribution path alongside the venture backing.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Vector shipped an MCP server alongside its Series A announcement, letting a marketer query campaign and buyer data through an agent instead of opening a dashboard, extending its identity-resolution data into an interface addressable by agents. It frames the move as a way to compound what a marketer already does rather than replace the person making the call. Its most recent platform rebuild adds account-scoring and buying-committee mapping on top of that same signal layer.
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