Adam's GTM Report

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AI-Native GTM Challengers

For product marketing and sales teams, Supademo is an interactive demo platform that turns product screens into clickable, AI-narrated demos with autonomous demo agents for prospects to explore on their own.

Website ↗ MCP docs ↗ Pricing ↗ LinkedIn ↗

Presence & Market Position

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SOV ScoreSOV Score — earned, engagement-weighted share of voice across Adam's curated panel of GTM voices, scored against the market. Earned only: a brand's own posts do not count. Not a quality rating, endorsement, or paid placement.

Tracked · below panel floor — earned mentions are accruing toward the next scored window.

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Supademo is positioning itself as a demo platform spanning buyer evaluation, customer onboarding and product education, with conversational agents extending its interactive walkthroughs. Its [public product](https://supademo.com/) combines guided demos and sandbox exploration with agents that ask discovery questions, qualify buyers and select relevant content. Its footprint is early in the tracked GTM conversation. The company-led narrative centers on self-serve evaluation and onboarding, with recent launch activity emphasizing how prospects can explore a product and get answers without waiting for a scheduled sales call.

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Customers

Coca-Cola, Siemens, DHL, Alibaba, CVS Health, Toshiba, Hewlett Packard Enterprise, Doctors Without Borders (MSF), Concentrix, Visma

Business Profile

Founded in 2023 by CEO Joseph Lee and CTO Koushik Marka, Supademo has stayed capital-light, raising roughly $1M while scaling to $4.5M in reported ARR as of September 2026 with a 15-person team. The company emphasizes profitable growth alongside expansion, citing EBITDA margins above 25% and a widening base of paying companies rather than chasing scale at a loss. Supademo has been named a G2 Demo Automation Leader for multiple consecutive quarters and has grown its self-serve product into a base spanning 100+ countries, building from an interactive-demo tool toward an AI-narrated, agent-assisted product.

Founded
2023
Employees
15
Funding
$1M
ARR
$4.5M (Sep 2026)
Status
Independent
Scale stage
Startup
Type
Agent-Native GTM
GTM categories
Selling
Key people
Joseph Lee
Co-Founder, CEO
LinkedIn ↗
Koushik Marka
Co-Founder
LinkedIn ↗

Agent Readiness

82A
Agent ReadinessAgent Readiness — how easily an AI agent can build on this product: documented API, MCP server, CLI and SDK surfaces plus the depth of the docs behind them. Scored 0-100 and graded A-F.
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Supademo publishes an MCP server, confirmed as an official connector on both ChatGPT and Claude, and also reachable from Cursor and Microsoft Copilot Studio. Through it, an agent can create, edit, translate, and publish demos, manage hotspots and interactive elements, and pull viewer analytics, covering most of the demo lifecycle without the dashboard. No public API, SDK, or CLI is on file yet.

MCP docs ↗