Scrunch AIA representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement.
For brand and marketing teams optimizing for AI search, Scrunch is an Agent Experience Platform that tracks how brands appear in AI answers across ChatGPT, Perplexity, and Gemini, then serves AI crawlers a compressed, machine-readable version of the site to improve citations.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Scrunch is positioning itself as the infrastructure brands use to measure AI discovery and make their websites easier for agents to retrieve and cite. Its Agent Experience Platform connects visibility monitoring with content delivery, while Site Diagnostics adds page-level recommendations. Category comparisons associate Scrunch with crawler intelligence and distinguish monitoring from execution when assessing alternatives. Its conversation footprint is still developing within AEO, with attention centered on how brands move from tracking answers to changing the content and technical conditions behind those answers.
Limy AI
GrowthX
Searchable
OtterlyAI
AthenaHQLenovo, Skims, Akamai, Runpod, BairesDev, Seer Interactive
Work at Scrunch AI? Claim this profile to add customers and case studies.
Business Profile
Scrunch launched in 2023, founded by Chris Andrew and Robert MacCloy, both formerly CPO and CTO at Hearsay Systems, as a tool for monitoring brand visibility in AI search answers. It raised $19M before Sitecore acquired the company in June 2026 — a deal Bloomberg reported at roughly $225M — and Scrunch continues to ship under its own brand inside Sitecore's platform. Since the acquisition it has kept building: a diagnostics tool that scores individual pages for AI retrievability, a keyword-demand estimator for AI-assistant queries, and a self-published MCP server, extending its original measurement pitch into a fuller content-delivery and remediation platform. It runs about 48 employees.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Scrunch's agent build-out centers on a self-published MCP server, launched in 2026, that connects its AI-search data to Claude, ChatGPT, Microsoft Copilot, and its own in-app assistant, not just for reading citation and traffic data but for triggering actions: creating brand workspaces, adding prompts and competitors, and kicking off site audits or optimization runs from inside the client. That sits alongside a public REST API and the underlying Agent Experience Platform, which serves AI crawlers a machine-readable version of a site directly.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge A representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement. — free, takes minutes, work email required.
Claim Scrunch AI →